The major philosophical shift in the idea of selling came when industrial societies became more affluent, more competitive, and more geographically spread out during the 1940s and 1950s
This forced business to develop ① closer relations with buyers and clients, which in turn made business realize that it was not enough to produce a quality product at a reasonable price
In fact, it was equally ② essential to deliver products that customers actually wanted
Henry Ford produced his best­selling T­model Ford in one color only (black) in 1908, but in modern societies this was no longer ③ possible
The modernization of society led to a marketing revolution that ④ strengthened the view that production would create its own demand
Customers, and the desire to ⑤ meet their diverse and often complex needs, became the focus of business